13  November 2012, Zhuhai, China – GE AVIC Civil Avionics  Systems Company Limited, a GE and AVIC joint venture supplying civil avionics  systems, today officially debuts its new corporate brand “AVIAGE SYSTEMS (昂际航电)” at the  9th China International Aviation & Aerospace Exhibition.

“AVIAGE”, a coined word combining AVIC and  GE, speaks to both of the parent companies that power the growth of the joint  venture, and also embodies reference to the aviation industry. The Chinese name  昂际, meaning “open to the future of aviation and soaring freely without  boundaries”, highlights our specialties in cutting-edge technology and avionics  solutions that will elevate China’s and the global avionics industry.

The emblem resembles the cockpit window of an aircraft, symbolizing  the improved flight experience and advanced operational environment brought by  AVIAGE SYSTEMS’ open architecture and integrated avionics solutions. It also  resembles a flying wing and a victory sign, encapsulating the message of  strength and optimism about the future.

Mr. Nate Manning, General Manager of AVIAGE SYSTEMS,  said at the Zhuhai Air Show, “We are very happy to put on display our  cutting-edge integrated modular avionics technology, which will be applied in  China’s first domestically produced airplane - C919. The brand launch and the  debut at the air show mark a new chapter to our company and represent a  fantastic opportunity for us all to do something game-changing, as we plant our  roots deeply here in China and at same time seek to expand globally.”

GE Aviation and AVIC reached an  agreement in 2009 to form a joint venture that focuses on providing civil  avionics products and services. In 2011, the joint venture was selected by  Commercial Aircraft Corporation of China, Ltd. (COMAC) to provide avionics core  processing systems, display systems, on-board maintenance systems, flight  recording systems and avionics integration services to its C919 single-aisle  airplane, China’s first large commercial aircraft. In October, 2012, AVIAGE  SYSTEMS broke ground for its new permanent office headquarters in Shanghai, to  be opened in 2014 with full R&D, testing and integration capabilities. The  headquarters will be supported by the company’s affiliated work sites in Grand  Rapids, Michigan, United States and Cheltenham, United Kingdom.