KATHMANDU, May 22, 2026 — Mr. James Liu, Vice President of AVIAGE SYSTEMS and CEO of AvioNova, has successfully summited Mount Everest, reaching the world’s highest peak at an altitude of 8,848.86 meters.
Summiting is More Than a Climb
On the slopes of Everest, there is no room for complacency. Survival amidst extreme cold, low oxygen, and treacherous terrain hinges on meticulous preparation, precise judgment, and deep reverence for nature.
Despite these daunting challenges, James pushed through adversity to conquer the roof of the world. This same resilience has guided his business leadership. Years ago, before the "low-altitude economy" became a strategic market priority, James maintained strong strategic focus despite industry skepticism, steadfastly driving the company’s low-altitude strategy forward. He has always held a firm conviction: "The future of aviation lies not only at 30,000 feet, but also within the 3,000-foot blue sky."
Today, as the low-altitude economy emerges as a national strategic pillar industry, AvioNova stands firmly at the crest of this new wave.
Reaching the Pinnacle: Crafting Safe and Reliable Products
Conquering Everest requires long-term dedication and ultimate reliability; similarly, low-altitude flight brooks no compromise.
Under James's leadership, AvioNova leverages AVIAGE SYSTEMS’ deep heritage in civil avionics and extensive experience from the C919 program to develop avionics and flight control systems tailored to stringent civil aviation safety standards.
The company focuses on its flagship AvioNova® avionics and flight control solutions. Utilizing a modular and integrated architecture, AvioNova® achieves lightweight design and high reliability to meet the highest safety standards. Serving as a robust "brain and central nervous system" for eVTOLs, it balances an open ecosystem with powerful system integration capabilities.
From product design to airworthiness certification, AvioNova advances step-by-step with verified milestones to support Original Equipment Manufacturers (OEMs) across the entire product lifecycle. Today, the company has established deep partnerships with several mainstream low-altitude aircraft manufacturers, earning industry recognition, authoritative awards, and partner endorsements.
The Spirit of "Peak Performance"
Embodying the spirit of "reaching the pinnacle," AvioNova has assembled a team of industry veterans with extensive experience in civil aircraft R&D and airworthiness certification. The team infuses the rigorous R&D standards of the commercial aircraft industry into the low-altitude sector, ensuring reliable technology and standardized workflows throughout.
Developing low-altitude technology is a long-term enterprise requiring future insight and perseverance. This journey perfectly mirrors the core values of Aviage Systems:
• Commit to strategic objectives: Strategic focus on the core battlefield of low-altitude avionics and flight controls.
• Steady & Sustainable: A measured approach ensuring every R&D milestone and test is aimed at final airworthiness certification.
• Resilience Wins: Fearless courage and tenacity to tackle challenges in technical uncharted waters until a solution is achieved.
